Reading List

COMMUNICATING FOR A CHANGE: SEVEN KEYS TO IRRESISTIBLE COMMUNICATION

Andy Stanley & Lane Jones

Excellent resource for any communicator that effectively reframes and simplifies the art of effective communication.

My takeaways:

“The key to this approach is refusing to stand up and speak until you know the answer to two questions:

  • What is the one thing I want my audience to know?
  • What do I want them to do about it?”
 
 
“Presentation trumps information when it comes to engaging the audience”

“Think of yourself as a navigator or tour guide”

IRRESISTIBLE

Andy Stanley

Once upon a time there was a version of our faith that was practically . . . irresistible. But that was then. Today we preach, teach, write, and communicate as if nothing has changed. As if “The Bible says it,” still settles it.

It’s time to hit pause on much of what we’re doing and consider the faith modeled by our first-century brothers and sisters who had no official Bible, no status, and humanly speaking, little chance of survival.

What did they know that we don’t?

What made their faith so compelling, so defensible, so irresistible?

THE FIRST 90 DAYS

Michael Watkins

Whether you’re starting a new job, being promoted from within, embarking on an overseas assignment, or being tapped as CEO, how you manage your transition will determine whether you succeed or fail. Use this book as your trusted guide.

My takeaways:

“The actions you take during your first three months in a new job will largely determine if you succeed or fail”

Being intentional about being a student of the new role is crucial to success.

“If your success depends on the support of people outside your direct line of command, it is imperative to create coalitions to get things done”

CREATING A STORYBRAND

Donald Miller

As a proven solution to the struggle business leaders face when talking about their organizations, StoryBrand provides leaders the ultimate competitive advantage, revealing the secret for helping customers realize why they need what you are offering. Building a Storybrand shares with readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media.

LIVING FORWARD

Michael Hyatt and Daniel Harkavy

This is a step-by-step guide to develop a Life Plan. Each chapter serves as an actionable roadmap that will lead to this destination.

My takeaways:

It really does take a whole day to complete.

The guides at http://livingforwardbook.com/resources/ are incredibly helpful.

“Claim your calendar before someone else does”

“As you progress through life – and if you are good at what you do – opportunities multiply”